If I told you that there was a device that over 2.7 billion people have worldwide, and they use that device every day to find information regarding products and services; would you want your business to be on that device? Or at the very least, make sure that your web site is compatible with the technology? Well that device is a cell phone. Worldwide the cell phone has grown larger and faster than the automobile (800 million); the telephone (1.3 billion); the computer (850 million); or even credit cards (1.2 billion). And mobile technology is continuing to grow at an unprecedented rate. The information supplied here is from a wonderful book that you can review at: Communities Dominate Brands.
When you also take into consideration that 17% of the Internet is browsed by cell phones, I believe that we are beyond the tipping point. Your business web site needs to be mobile-ready. The content that flows through your web site should be compatible with cell phone technology. This technology can also take advantage of another emerging market — Social Media. You know, 2.7 billion people can’t all be wrong.