Make a list of your strengths
Every business has weaknesses. Sometimes we are painfully aware of them on a regular basis. But your business may also be strong in many areas. Possibly even a leader in your industry. To find how your business is different list all of the strengths you can think of. For example: Are you the low price leader? Is your business the most experienced? Do you have the highest quality product or service? Try to list 50 different and measurable strengths. Use this information to brand your business as the leader in a specific category. This is a great way to develop new ideas for a marketing campaign. You’ll feel better about your business after a little exercise.