Develop a solid marketing plan
If you’re going on a vacation what do you do first? Well, the first thing you do is determine where to go. Then you figure the best way to get there. Maybe even out how to pay for it, but that’s no fun. That pretty much describes how to put a marketing plan together. Think of a marketing plan as a road map. It lays out the direction that your company should go when communicating with customers and prospects. It points you towards success. Your marketing plan should include a list of media – print, radio, TV and online – that you need to reach the target market effectively. Your marketing plan should also include measurable goals and the means to accomplish those goals. Gotta go. Time to plan for a family vacation to the beach!