Advertising, Brand•
on January 24th, 2008•
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Honda has created a Rube Goldberg style two-minute commercial for the new Honda Accord. The commercial is ground-breaking because it was shot in real-time, in one take. Supposedly, it took several weeks to produce and 606 takes to get the one perfect take, all at a cost of 6 million dollars. Everything shown in the commercial is from two real automobiles that were disassembled and not from 3D graphic animation. This spot is currently being shown on British television and, through viral marketing, making its way through email boxes in the US.
Advertising, Brand•
on January 23rd, 2008•
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Apple continues to create TV commercials that are funny and extend the brand. A recent Apple commercial, ‘Quote’, is another in a series of ads featuring the characters ‘Mac’ and ‘PC’. The spot promotes Leopard (their new operating system) and the reaction by ‘PC’.
Advertising, Brand•
on December 13th, 2007•
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Using unexpected humor can help identify your brand. A Citibank commercial shows the lighter side of defective merchandise while promoting their service. People love to laugh at themselves, so you don’t have to be serious about your product or service all of the time.
Advertising, Brand•
on December 12th, 2007•
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Knorr Frozen Entrees has taken a different approach to reach their target audience. To get your attention, their TV commercial uses a bad word. It’s creative, interesting and it works. Think ouside-the-box with your target audience and you will attract attention to your company’s website as well.
Advertising, Brand•
on November 27th, 2007•
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Apple is one of the top brands in the minds of their target audience. Their TV commercials quickly point out the difference between themselves and their competition. A large number of consumers go to the Apple website soon after viewing one of their (very funny) commercials. You can take a page out of Apple’s playbook by re-energizing your company’s brand image. Attracting more visitors to your website begins with good website design, SEO and creating effective marketing and advertising vehicles as well. Build a better brand in the mind of the target audience and you will attract a large audience to your company’s website.
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FedEx has a one of the funniest commercials running on television. It portrays a scene where meetings are useless, and some people are clueless. But by using FedEx, you can still get the job done. The main message throughout this commercial and their campaign is that FedEx offers a range of services that help small businesses meet their needs. Well done.
