We have gone from mass media to one-on-one marketing. And it only took 60 years. In the 1950s, mass media such as television dominated the advertising scene. If product companies wanted to reach large audiences, they had to create commercials for TV and place them on popular shows. The I Love Lucy show, for example, reached a mass TV audience that has never been equaled since. In 1952, there were over 17 million televisions sets in US homes and I Love Lucy had an audience of 45 million viewers. Almost everyone who had a television set was watching I Love Lucy every week.
Marcy Design has created 4 new commercials for marketing website design in Ohio. The fourth commercial visually shows a download bar moving across the screen. The idea is to get 100% out of your website and to attract a larger target audience. Good use of a tag-line at the end of the commercial: ‘Get more out of your website by visiting ours.’ All-in-all, these series of commercials are are successful in promoting the Marcy Design brand.
This is the third of 4 new commercials for marketing website design in Ohio that Marcy Design has created. Following the theme of – ’Getting More Out of Your Website…’ — this spot shows how you can re-design your website and use less paper to market your business. A wide variety of tree images helps to support the message of saving trees. Great theme. Go green!
This is the second of 4 new commercials for marketing website design in Ohio that Marcy Design has created. This commercial portrays different types of signs that say: ‘Open”. The theme of the spot states that your website is open 24/7 and that it should be ready for business at all times. Good variety of signs are used. I’ve seen some of these actual signs on store-fronts myself.
Marcy Design has created 4 new commercials for marketing website design in Ohio. The first commercial visually shows people using the web through the use of typography. The word ‘Click’ appears on the screen numerous times to represent the ability to attract the target audience to your website. Good use of the tag-line at the end of the commercial: ‘Get more out of your website by visiting ours.’
Number 1, Budweiser takes the top prize for the best commercial on this year’s Super Bowl with its Bud-Lite spot. Of the 97.5 million viewers this year, a Super Bowl record, the majority of viewers are male, beer-drinking individuals who love football. This is an audience tailored-made for Budweiser. Although this is not an epic TV commercial such as the original ’1984‘ by Apple Computer, it was a hit with the target audience.
Number 2, FedEx created a wild TV commercial for this years Super Bowl. It features an office that decides to use carrier pigeons to deliver all of their packages. However, larger packages require larger birds. Visually, the spot is well directed. The FedEx website landing page for this commercial could have been a lot more creative. Tomorrow, we will feature the number one Super Bowl XLII commercial.
Number 3, Budweiser is the top dog (no pun intended) when it comes to Super Bowl advertising. They were the only advertiser to run seven commercials during the event this year. And at 2.7 million dollars per 30 second spot, Budweiser takes the Super Bowl audience seriously. Fortunately, there was a record audience to watch the New York Giants defeat the New England Patriots.
One would expect that any company who spends those kind of dollars on one event would create a memorable commercial. Budweiser went back to the well and produced a spot featuring the Clydesdale horses. Using the ‘Rocky’ theme song, the storyline revolved around a horse that didn’t make the cut, then was trained for a year by a Dalmatian. Of course, the horse made the team the following year. It was one of the few Super Bowl commercials that actually told a positive and uplifting story.
Number 4, Tide developed a creative Super Bowl commercial and website for their Tide-to-Go product. The commercial starts with a basic job interview. However, the employer cannot hear what the candidate is saying because a stain on the candidate’s shirt is speaking at the same time and interrupting the whole interview process.
I found this spot to very funny and original. It is one of the best Super Bowl commercials this year in featuring the product’s main benefit, which is to remove stains. As a theme, ‘Silence the stain instantly’ could be better, but there is a great website tie-in for the product as well.
The Super Bowl is over and the New York Giants have pulled off one of the greatest upsets in football history. There was also another competition between companies that produced the best commercial that ran during the Super Bowl. Each spot spent around 2.7 million dollars for the 30 second placement. USAToday has the 2008 ad-meter ratings, and over the next 5 days I will give my humble opinion on the the top 5 most creative and memorable Super Bowl commercials for 2008.
Starting at number 5, Bridgestone created a terrific spot featuring screaming animals and people reacting to impending doom for a squirrel in the middle of road. Because the car has Bridgestone tires, the driver is able to easily maneuver around the animal. Great brand identity featuring the product in use. I especially liked the tiny insect scream.
