Early on, the developers at Amazon.com figured out something that’s simple, yet profound, and it’s helped them sell billions of books, DVD’s, and other merchandise: customers don’t trust you.
They do, however, usually trust each other.
For Amazon, the natural extension of that realization was to make it simple and easy for customers to review their purchases online. Even if you didn’t like what you bought, at least you could get the satisfaction of warning someone else away from it. On the other hand, if your pick turned out to be a great one, you are encouraged to share your joy and satisfaction.
You can do the same with your company. All of the marketing copy in the world, regardless of how good it is, can’t help you build trust or excitement nearly as quickly as a recommendation from another live person can. It doesn’t matter what you say, because people know it’s coming from you, and so third party endorsement is worth its weight in gold.
Here are three quick ways you can encourage customer feedback online:
Embrace social media. The give-and-take of sites like Facebook, Twitter, and LinkedIn makes it easy for people to comment on their purchases from you. Maintain profiles on all of them and ask people to share their experiences.
Make sure your contact info is everywhere. Few customers are going to dig through your site to find contact information unless their experience with your company was extraordinary. Make it easy for them to find you online and drop you a quick e-mail of thanks while it’s on their mind.
Don’t edit the feedback you get. Sometimes, the news isn’t going to be so great. Believe it or not, though, that can actually help your sales. Reviews work best when people know they are from real customers. That means they don’t expect everything people say about your company to be perfect.
Want to make your company’s website more interactive? Contact Marcy Design, a Columbus Ohio Web Design company, to see how we can get customers and visitors more involved with your web pages.
Corning Incorporated is the world leader in specialty glass and ceramics. Recently Corning developed and released a viral video titled: A Day Made of Glass on YouTube. The video beautifully depicts a family in the future utilizing Telecommunications, Life Sciences, Display and Environmental Technologies in their everyday life. These technologies are being developed today. The video has garnered over 10.5 million views.
We’ve noticed something slightly shocking over the past few years: that a new business website can be a complete waste of time and money.
Now, that’s probably not what you expected to read in this space. More likely, you thought we were going to tell you how, since it can potentially attract hundreds of thousands of visitors each year, your website is an important – and probably the most important – part of your marketing mix. You thought you were going to hear about how it doesn’t just help you with sales, but also public relations, customer service, and even recruiting. You just knew we were going to tell you that your website represents some of the best money your company can spend.
And those would all be correct… as long as you’re building a site with an online marketing plan to go with it.
Here’s what we are getting at: a new website for your company is fantastic, but unless you’re making the accompanying investment, in time or money, to search engine optimization, social media marketing, improved content for your landing pages, and so on, then you probably shouldn’t expect to get too much out of it.
Too many prospective clients are out there just looking for “a website,” and too many web design firms are happy to give them one – and collect a fee – without taking the time to learn about the client’s real needs and business goals. But a website built without purpose or plan is just an expensive online brochure. With the right tools in place, it can be a huge boost to your businesses income.
Do you need more help turning your web design project into a profitable online marketing plan? Then call or e-mail Marcy Design today – we’ll give you the kind of personal service clients have come to expect from us for years.
Popular TV show titled ‘The Big Bang Theory celebrates nerds everywhere. This show is a great example of focusing on a target market and keeping it accessable for a wider audience. And it’s just plain funny.
We have gone from mass media to one-on-one marketing. And it only took 60 years. In the 1950s, mass media such as television dominated the advertising scene. If product companies wanted to reach large audiences, they had to create commercials for TV and place them on popular shows. The I Love Lucy show, for example, reached a mass TV audience that has never been equaled since. In 1952, there were over 17 million televisions sets in US homes and I Love Lucy had an audience of 45 million viewers. Almost everyone who had a television set was watching I Love Lucy every week.
Early on, the developers at Amazon.com figured out something that’s simple, yet profound, and it’s helped them sell billions of books, DVD’s, and other merchandise: customers don’t trust you.
