Popular TV show titled ‘The Big Bang Theory celebrates nerds everywhere. This show is a great example of focusing on a target market and keeping it accessable for a wider audience. And it’s just plain funny.
We have gone from mass media to one-on-one marketing. And it only took 60 years. In the 1950s, mass media such as television dominated the advertising scene. If product companies wanted to reach large audiences, they had to create commercials for TV and place them on popular shows. The I Love Lucy show, for example, reached a mass TV audience that has never been equaled since. In 1952, there were over 17 million televisions sets in US homes and I Love Lucy had an audience of 45 million viewers. Almost everyone who had a television set was watching I Love Lucy every week.
Another timely blog from Marcy Design on Social Networking.
‘Live long and prosper!’ The Star Trek franchise which is over 40 years old, has done just that. I remember the classic TV show from the 60s. Much like the cowboy shows at the time, Star Trek had action, adventure and intrigue. However, the show had a captain instead of a sheriff. Captain Kirk, along with Spock, Bones, Scotty and Sulu, traversed the cosmos in search of new worlds to explore. The show was canceled eventually, but science fiction fans kept the brand alive through fan clubs and conventions.
I actually attended a Star Trek convention, for the most part to see if it was like an old SNL skit staring with William Shatner. It was. Although I must admit that I almost bought a Communicator (with authentic sound!) and a Klingon dictionary.
The new prequel movie will reintroduce the Star Trek brand to movie-goers. Heck, the kids that probably will attend are younger than a Tribble. The actors are also young and the action will be 3G enhanced. From the trailer it looks like The Fast and Furious in space. With the new Star Trek movie, the torch is being passed to a new generation. And I will boldly go to the new movie with my son.
Going Green Landscaping is a commercial and residential landscaping business located in Dublin, Ohio. The web site design won an international platinum award from the Davey Awards. The photo album is easily viewable from the Flash animation. The web site was produced by Marcy Design.
Segway of Ohio is an authorized seller of Segway products. The Segway is a self-balancing personal transportation device with two wheels; can operate in any level pedestrian environment. Segway of Ohio has 5 retail stores located across Ohio and is currently using their web site to communicate with businesses and consumers in an exciting way. This striking Flash animation contains photos, text and videos. The web site was produced by Marcy Design.
