Featured

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1,001 Ways to Improve Your Business #991:

May 15, 2008 · Leave a Comment 

Redesign your website Name an important marketing tool for your business. If you said your website… move into the 21st century. A website is the most important method for reaching customers and prospects. First, your website needs to brand your business. Then, it should to be optimized for search engines in order to be found. Think about keywords the next time you use Google. Next, you need to create additional paths for customers and prospects to find you. See How to Drive Traffic to Your Website from this blog.... [Read the full story]

News

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Blogs Are the Future of Marketing

November 10, 2007 · Leave a Comment 

If you have a business, then you need a blog.  According to Technorati, the blogoshere has grown from 100,000 blogs in March 2003 to nearly 73 million in March 2007.  The numbers suggest that this is no longer ‘bleeding edge’ technology.  Blogs have become mainstream as a valuable source of information for Internet users with interests that range from travel to computer hardware.  Not all blogs are created equal however and there are a lot of, to put it mildly, sub-par blogs that offer little or no value.  ... [Read the full story]

Web 2.0

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If You’re Under 30, You Don’t Have To Read This.

April 21, 2008 · 1 Comment 

Your age will determine how you feel about this article. Chances are, if you are under 30 years old, you already understand the importance of having a website to market your business. If you are above 40 or 50 years of age, you may not feel that a website is critical to the success of your business. It has a lot to do with your point of reference. My parents used to tell me about the days of radio and growing up without a TV. I grew up with not only color TV but eventually cable with 500 channels as well. It was hard for... [Read the full story]

Small Business

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A New Website Design Can Improve Your Business

January 21, 2008 · 3 Comments 

A new website design allows you to re-introduce your company. Think of a company like Apple and how they are constantly seen as innovators of their market. One method for giving your business a boost in sales is to review your existing website. - Does your website reach your target audience effectively? - Have you reviewed your competition’s websites? - Does your website reflect your brand identity? - Is your website search engine ‘friendly’? - Does your website design look professional? - Have you budgeted... [Read the full story]

SEO

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Search Engine Marketing - Keyword Selection And Placement Tips

May 17, 2008 · Leave a Comment 

A big part of successful search engine marketing is search engine placement (where your web page fall in the search engine results). Keyword selection and placement is a major factor in on page. Search engine optimization and search engine marketing but whenever new businesses are trying to get their web page noticed and show up higher in the search engine results pages they often focus just on what there site looks like instead of also utilizing SEO strategies help get there web site to come up in the search engines. Here... [Read the full story]

Tech

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iPhone Ushers in New Era in Mobile Surfing

May 16, 2008 · Leave a Comment 

Is your website ready to be viewed on a mobile phone? The next generation Apple iPhone, scheduled for release this June, may replace some laptops used for mobile surfing. Through a new Software Development Kit (SDK), Apple is allowing 3rd party developers to write custom applications for the iPhone. The iPhone currently networks with many social networking websites such as Facebook and users can download music and movies from iTunes. Not only will many individuals want a new iPhone, they will want to be seen in coffee... [Read the full story]

Green

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17 Reams of Copy Paper Equals 1 Tree

February 1, 2008 · 3 Comments 

How do you market your company? Most businesses use brochures, sales sheets, reports and a wide variety of printed materials. The paper that these items are printed on comes from trees. Fortunately, trees are a renewable source and more paper is being recycled every year. But how can you help the environment, conserve paper and stay in business all at the same time? The first step is to find out how much paper your company uses with its printed materials. A website called Conservatree has put together information with... [Read the full story]

Photo Highlights

flickrRSS probably needs to be setup

Brand

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I Am Iron Man

As far as super-hero movies go, Marvel Entertainment is the top dog. Marvel has created the Fantastic Four, the Hulk, Daredevil and of course the Amazing Spider-Man. Iron Man... [Read more]


Brand

Marketing 2.0

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Is Print Dead? No… Well… Uh… No.

When you’re thinking about where your marketing dollars should go, consider that most people are getting their information online instead of reading the newspaper or even... [Read more]


Marketing 2.0