1001 Ways, Web Site Design•
on November 20th, 2007•

Another great example on how to improve your website design using Flash animation. Ohio Technical Services is an asbestos inspection and removal company located in Columbus, Ohio. The Home page effectively leads you to more information about the company.
1001 Ways, Web Site Design•
on November 15th, 2007•

Who says that teaching can’t be fun? Lively website produced by the Ohio Insurance Institute (OII) focuses on explaining weather safety issues to children in Ohio. OII even created a club for the school-aged children to join. Looks like a great tool for teachers. Flash animation website design at its best.

There’s no secret to driving traffic to your website. It takes planning, hard work and execution. Picture of your website as being located in the middle of a corn field. How would anyone be able to find it? You basically have to plow a path leading to your website. The more paths that you plow, the more opportunities there are for your target audience to find your website. And by connecting the paths, you create additonal chances to connect with users. One path could be optimizing your site for search engines. Another path could be to increase links back to your site. Think of those paths as strategic methods and you’re well on your way to improving visibilty with your target audience.

Bring your website to life by adding a Flash animation. If customers and prospects are not excited about your website’s design (and maybe not excited about your business), introducing Flash animation can help. Flash, a software product from Adobe, has a steep learning curve so you may want to consider hiring a professional company that is experienced in developing Flash websites. It’s all about driving traffic to your website and Flash can help spread word-of-mouth marketing.

If you have a business, then you need a blog. According to Technorati, the blogoshere has grown from 100,000 blogs in March 2003 to nearly 73 million in March 2007. The numbers suggest that this is no longer ‘bleeding edge’ technology. Blogs have become mainstream as a valuable source of information for Internet users with interests that range from travel to computer hardware. Not all blogs are created equal however and there are a lot of, to put it mildly, sub-par blogs that offer little or no value. For that reason, companies that understand how important it is to connect with customers and prospects will utilize a professionally produced blog. Here are some important points:
- Hire a professional maketing firm to build your blog
- Utilize multiple authors to write articles
- Write articles about solving customer problems
- Use photos and graphic images to make your point
- Encourage feedback to articles
- Update blog as often as possible
- Find ways to connect to the blogosphere and extend your blog’s reach
Your business blog should offer solutions to customer problems, not just a sales pitch to buy your products or services. Update your blog at least once every week and cover a wide range of topics specially tailored for your target audience. And don’t forget to take advantage of the many methods for connecting with other blogs and blog aggregators such as; Digg and del.icio.us.
If this all seems ‘Greek’ to you, don’t worry. There are plenty of resources available on the Internet to help your busness create an effective blog. The great news is that the technology to create a blog is open-source (meaning free). And there are many other solutions available as well. Forget email, start a blog to move your business into the future!