What’s In a Name
Some companies are named after people. Marcy Design is named after Mount Marcy, the tallest mountain in the Adirondacks in upstate New York. The founder of Marcy Design climbed Mt. Marcy in 1987. It was at the top of the mountain that a new company was born.
Mount Marcy, at 5,344 ft, is the highest mountain in the Adirondack Mountain Range and the highest point in New York State. This ancient mountain has majestic views and is located in the heart of the Adirondack High Peaks Region.
It is named after former governor William L. Marcy, who authorized the environmental survey that explored the area. Mt. Marcy is sometimes called Tahawus — an Indian name that means “the cloud splitter,” however, the local Indians, who were few in numbers, had no name for the mountain. The first recorded ascent of Mount Marcy was in 1837 by a large party led by Ebenezer Emmons.
Climb to the top of the mountain Developing and executing a marketing campaign is a lot like climbing a mountain. It takes discipline and focus to accomplish your goal. Here are some ideas to help with your journey to success
- Develop a passion for your business
- Make a commitment to succeed
- Dream and explore - Know your audience
- Research competitors
- Develop and execute a plan
- Create and produce the best work
- Adapt to changing conditions
- Accomplish the goal
- Reflect and rethink
Stay disciplined and focused about your marketing
- Develop a strong brand image
- Choose a variety of marketing vehicles
- Deliver a consistent message
- Budget aggressively
