Advertising, Brand•
on February 8th, 2008•
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Number 1, Budweiser takes the top prize for the best commercial on this year’s Super Bowl with its Bud-Lite spot. Of the 97.5 million viewers this year, a Super Bowl record, the majority of viewers are male, beer-drinking individuals who love football. This is an audience tailored-made for Budweiser. Although this is not an epic TV commercial such as the original ’1984‘ by Apple Computer, it was a hit with the target audience.
Advertising, Brand•
on February 7th, 2008•
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Number 2, FedEx created a wild TV commercial for this years Super Bowl. It features an office that decides to use carrier pigeons to deliver all of their packages. However, larger packages require larger birds. Visually, the spot is well directed. The FedEx website landing page for this commercial could have been a lot more creative. Tomorrow, we will feature the number one Super Bowl XLII commercial.
Advertising, Brand•
on February 6th, 2008•
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Number 3, Budweiser is the top dog (no pun intended) when it comes to Super Bowl advertising. They were the only advertiser to run seven commercials during the event this year. And at 2.7 million dollars per 30 second spot, Budweiser takes the Super Bowl audience seriously. Fortunately, there was a record audience to watch the New York Giants defeat the New England Patriots.
One would expect that any company who spends those kind of dollars on one event would create a memorable commercial. Budweiser went back to the well and produced a spot featuring the Clydesdale horses. Using the ‘Rocky’ theme song, the storyline revolved around a horse that didn’t make the cut, then was trained for a year by a Dalmatian. Of course, the horse made the team the following year. It was one of the few Super Bowl commercials that actually told a positive and uplifting story.
Advertising, Brand•
on February 5th, 2008•
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Number 4, Tide developed a creative Super Bowl commercial and website for their Tide-to-Go product. The commercial starts with a basic job interview. However, the employer cannot hear what the candidate is saying because a stain on the candidate’s shirt is speaking at the same time and interrupting the whole interview process.
I found this spot to very funny and original. It is one of the best Super Bowl commercials this year in featuring the product’s main benefit, which is to remove stains. As a theme, ‘Silence the stain instantly’ could be better, but there is a great website tie-in for the product as well.
Advertising, Brand•
on February 4th, 2008•
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The Super Bowl is over and the New York Giants have pulled off one of the greatest upsets in football history. There was also another competition between companies that produced the best commercial that ran during the Super Bowl. Each spot spent around 2.7 million dollars for the 30 second placement. USAToday has the 2008 ad-meter ratings, and over the next 5 days I will give my humble opinion on the the top 5 most creative and memorable Super Bowl commercials for 2008.
Starting at number 5, Bridgestone created a terrific spot featuring screaming animals and people reacting to impending doom for a squirrel in the middle of road. Because the car has Bridgestone tires, the driver is able to easily maneuver around the animal. Great brand identity featuring the product in use. I especially liked the tiny insect scream.
Green, Website Design•
on February 1st, 2008•
How do you market your company? Most businesses use brochures, sales sheets, reports and a wide variety of printed materials. The paper that these items are printed on comes from trees. Fortunately, trees are a renewable source and more paper is being recycled every year. But how can you help the environment, conserve paper and stay in business all at the same time? The first step is to find out how much paper your company uses with its printed materials. A website called Conservatree has put together information with statistics related to printing and paper usage. Below is a brief summary you can use to calculate paper usage.
- 1 ream of copy paper (500 sheets) uses 6% of a tree
- Nearly 17 reams of copy paper uses 1 tree
- A 16-page brochure (5,000 copies) uses almost 5 trees
The next step is to create a dynamic new website and warehouse all of your marketing materials online. Sales sheets could become PDF files that you can link from your website or send to clients via email. Reports can come alive through Flash animation. Annual reports can be customized for each viewer with a database application. Think about the new generation of prospects coming into the market. With cell phones, laptops, and wireless connection, they are online gurus. So moving your marketing online isn’t just saving the planet, it’s good for your business. Create a new website and save a tree or two.
